Specializing in campaign development, collateral materials,
community relations, event and meeting management, market
research, media relations, and writing, we bring more then
21 years of experience to solving marketing and communications
challenges. Our public education and social marketing campaigns,
particularly those in the environmental arena, have been notable
for their impact, effectiveness and value. As a virtual agency,
we assemble a top-notch team with precisely the expertise
you need, and we bring results on time and at a fraction of
the cost of a full-service agency or firm.
Campaign development
Collateral materials development
Communications audits
Community relations
Event and meeting management
Market research
Media relations
Writing and editing
Campaign development
From determining goals and objectives to identifying innovative
strategies and tactics, we collaborate with you to develop
a communications campaign that brings results. We customize
the campaign to your unique requirements, target audiences,
market position and budget. Our specialties are public education
and social marketing campaigns. Just two examples: We developed
a marketing and public relations campaign that increased recycling
in Anne Arundel County, Maryland, and we helped the Centers
for Disease Control and Prevention determine a marketing strategy
for disseminating treatment guidelines to healthcare professionals.
Collateral materials development
With informing, persuading and motivating at the heart of
any communications program, well-written and designed collateral
materials are critical. We have developed dozens of eye-catching
and informative brochures, ads, flyers, press releases, fundraising
appeals, reports, position papers and Web sites. Our professional
copywriting skills have helped client organizations inform,
persuade and motivate. Our specialty: taking technical information
and making it accessible for the layperson. Working with our
top-notch design team, we develop collateral materials that
are notable for their creativity, effectiveness and value.
Communications audits
A communications audit is a useful tool in the development
of any forward-looking communications program. During our
audits, we typically conduct a situation analysis (What types
of communications are you doing now? How are they working?);
a competitor analysis; and an assessment of your strengths
and weaknesses in the marketplace. Using this information
in concert with your communications goals and objectives,
we work with you to identify target audiences, key messages,
strategies, budgets and timelines for implementation of your
new program.
Community relations
Finding innovative ways to get your messages out to diverse
communities is one of our hallmarks. We have organized dozens
of press conferences, community meetings, forums, festivals
and grassroots outreach on behalf of clients, and we develop
presentations, speeches and talking points to help you get
across your message and program. With e-marketing as a powerful
tool, we also have developed electronic newsletters and e-mail
marketing campaigns.
Event and meeting management
We have more than 14 years experience organizing events,
meetings and training programs. From managing logistics to
content development and speaker recruitment, we develop and
promote events — both large and small—that convey
your message and heighten your organization’s brand
identity. We’ve conducted biannual training programs
for local government officials in Maryland, discussion-based
retreats for government policy makers in Asia, and seminars
on environment issues for business leaders.
Market research
Because all smart marketing begins with the customer, we
offer an array of market research services to give you accurate
and reliable market intelligence from your target audience
— information you can use to develop and refine your
communications program. We conduct qualitative research such
as focus groups and expert interviews, and we organize quantitative
research using telephone, mail and Internet surveys. Market
research has been the basis of our successful social marketing
campaigns in Maryland, which promote environmentally responsible
behavior, and we have designed a variety of survey instruments
for clients in the United States and Asia.
Media relations
With proactive media relations that includes story pitches,
news releases and press conferences, we boost the visibility
of your news and key messages. We’ve placed stories
in major national print and broadcast media as well as in
appropriate local and trade media. We also conduct media training
for key spokespeople and speak on media relations at national
and regional conferences.
Writing and editing
 Everyone
can write and many people write well. But it takes a pro to
write persuasively and quickly. At Atwater Communications,
we know how to develop clear, convincing and powerful copy
that resonates with our clients’ target audiences. We
have written dozens of speeches, brochures, ads, fundraising
letters, position papers, op-ed articles, research reports
and Web site content — on topics ranging from deregulation
and U.S.-Asia foreign policy to recycling and the use of market
mechanisms in environmental protection. We also edit and produce
books, periodicals, monographs and reports.
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